There we were, 2007, sunny day, sitting on a terrace somewhere in Buenos Aires. Once again, reminded that Argentina is like a giant farm. You are literally surrounded by the finest ingredients that Mother Nature has to offer.
Right there and then, we realized that in many places in the world it can be quite hard to find healthy food. We mean the honest stuff, without those strange additives and other junk that so many companies hate to tell you about.
Everything suddenly fell into place…We had to create something special, using the finest ingredients on earth. Something as healthy as could possibly be. Something so easy to consume that Mother Nature is close wherever you go.
We love eating well and believe that food should be more than just food, no matter how natural it may be. Food should directly contribute to your overall wellbeing, be produced with your exact needs in mind and provide you with the right tools to maintain a healthy, happy and active lifestyle.
Some call that functional food. We prefer to call it real food.
We gave up our careers and where very lucky to find likeminded people to add to the team. After many months of blending the finest ingredients we could found on earth, we fulfilled our dream: NatureCrops was born. Your responses have been amazing (thank you very much!) and give us the clear signal to keep going; to make sure that we put Nature back into our food.
It is very sad that the relentless race to increasing profitability within the food industry has decreased the quality of most of the food we eat. It tastes good, but has lost many of the needed nutritional values. We seem to consume more added sugars, more fats, more cholesterol and more other nasty stuff than ever before. The results are well known: obesity, diabetes and cardiovascular diseases due to cholesterol. And that's just to name a few.
Here at Nature Crops, we aim to do things differently. We focus on healthier diets, on a healthier way of living. All our ingredients come from natural sources, some are certified organic. We refuse to use artificial colors, flavoring and preservatives. Our promise is simple: If it didn't come from Mother Nature – you will not find it in any of our products.
Healthy food is the foundation for our overall health. Wholesome nutrition provides energy, and can help lift our spirits. It provides that major support in feeling wonderful in daily life. It really does make all the difference. For many, nutrition is a simple daily task. That may not be the case for the next generations if we don't start to focus on the sustainability behind everything we do.
NatureCrops is all about Quinoa and we care about the standard of living of the south American Quinoa farmers. Same as centuries ago, quinoa is one of the very few crops that they can grow to sustain themselves, because not much else grows at such high altitudes. By promoting Quinoa we hope to increase demand for it and as such enhance the lives of the Andean natives. Most importantly, we only source our organic Quinoa from local cooperatives that actively support their farmers with tools, education and by paying them a fair price for their crops. We visit them regularly to make sure everyone in the supply chain complies. Additionally, we have started our own project in Argentina to try and make a difference for the (equally) poor farmers in the province of Salta.
NatureCrops only sources certified 100% Organic Quinoa from internationally certified co-operations. The organic quinoa farmers take great care of people, environment and climate and we firmly stand behind such integral approach to sustainability.